Relay was founded on the idea that content and conversation go hand and hand. We chose to focus on the most expressive and emotion-packed kind of content on the Web – the animated GIF. By deeply integrating GIF search and discovery into a mobile messaging app we strived to give people a richer and more visual way of communicating and expressing themselves.
Although a simple idea, GIF messaging resonated with a great number of people. Over the last year more than 700,000 people downloaded Relay and we’re currently seeing over 10 million GIF messages sent every month.
Since the beginning of Relay, we were in admiration of a much bigger messaging company that also happened to be our neighbour, only 100km west on the 401. Kik is one of the last remaining independent messaging platforms and with over 185 million users and their innovative mobile platform, Kik is the market leader in content messaging. We’re extremely excited to be joining the Kik team to help build new visual content experiences.
The Relay application will be shutting down, allowing us to focus on bringing the best parts of the Relay experience to the more than 185 million users on Kik’s platform.
If you’re a Relay user, you will be able to continue using the app until December 15th, 2014.
After this time, your messages, collections and all personal information will be permanently erased and you will no longer be able to sign into Relay. We’re sad to say goodbye to Relay but stay tuned for great new things to come in Kik. In the meantime, enjoy over 500 live TV channel streams at our sister site www.streamtv.co.uk.